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Sarano Kelley
The Game of Starting Strong


Wednesday, January 21, 2026
3:15 p.m. CT / 4:15 p.m. ET

Start 2026 intentionally.
Execute boldly. Win consistently.

If you want 2026 to be your most productive year yet, this session is for you. The Game of Starting Strong is your reset button—a chance to wipe the slate clean, get clear on what matters most, and protect your time and energy for the activities that truly drive growth:  client acquisition, relationship expansion, and disciplined follow-through.

You’ll walk away with a simple, powerful playbook you can start using immediately.

Join this dynamic session to:

  • Gain clarity on where your time and attention are going—and realign them to your top priorities
  • Build daily focus blocks and a personal scoreboard to track the actions that matter most
  • Install accountability and habits that turn intention into consistent execution all year long

This webinar is for financial professionals only.


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Sarano Kelley

Co-Founder, Coach, Trainer, Speaker • The Kelley Group


Kelley’s journey from growing up in a gang-infested neighborhood to becoming a financial professional at Lehman Brothers by age 23 is a testament to his resilience and determination. By age 30, Sarano had become a million-dollar producer and later a renowned communications skills trainer, serving as the #1 trainer for the nation’s oldest and largest communications training company. He also served as a media skills coach to the White House, helping key leaders refine their public communication strategies.

As the founder of The Kelley Group, Sarano gained national and international recognition, appearing on major television shows like Good Morning America and featuring his landmark book The Game: Win Your Life in 90 Days. His coaching process, known as the “90 Day Game,” has transformed countless individuals’ personal performance.

A member of the Forbes Coaches Council, Sarano has been rated the #1 speaker in the financial services industry by the Securities Industry Association at the Wharton School of Business. His work as a global business crisis communications trainer was showcased in a documentary aired on CNN, CNBC, FOX Business, and PBS. As the founder of the “Stand Up 4 Financial Literacy” campaign, Sarano rang the opening bell at the New York Stock Exchange to launch Financial Literacy Month.

Sarano works extensively with leaders to refine their leadership skills and develop strategies that attract and retain top talent. His coaching emphasizes enhancing executive presence and crafting impactful recruiting strategies to deliver bottom-line results.

For financial advisors, Sarano’s expertise spans client acquisition, building Centers of Influence (COIs), running a business like a CEO, and mastering the art of sales communication. His coaching is designed to increase sales, strengthen client relationships, and drive team growth and expansion. Sarano’s passion for excellence and results-driven approach has made him a sought-after speaker, author, and coach. With a legacy of transforming individuals and organizations, he continues to inspire, challenge, and guide leaders and teams toward achieving their highest potential and reaching unprecedented success.


Kevin Luebbers

Senior Vice President, National Sales Manager • Jackson National Life Distributors LLC


Kevin Luebbers is senior vice president and national sales manager at Jackson National Life Distributors LLC (JNLD), the marketing and distribution arm of Jackson®. He is responsible for leading sales of Jackson’s comprehensive suite of annuity products nationwide across the bank, independent, wirehouse and regional broker dealer channels. In his role, Kevin leverages his deep industry expertise to direct efforts by Jackson’s team of external and hybrid wholesalers as they support and educate financial professionals, execute the firm’s growth strategy and further enhance Jackson’s reputation as an industry leader.

Kevin brings over 20 years of experience in financial services to his current role. He joined Jackson in 2009 as an accomplished wholesaler in the wirehouse channel. In 2014 he became the regional director of the company’s wirehouse western division. Most recently he was vice president, head of bank sales. He served on Jackson’s Leaders Council as a wholesaler and regional director and currently serves on the firm’s Diversity and Inclusion Advisory Council.

Kevin earned his bachelor’s degree in business and economics from Trinity University in Texas and holds FINRA Series 6, 7, 63, and 24 registrations.


Jackson, its distributors, and their respective representatives do not provide tax, accounting, or legal advice. Any tax statements contained herein were not intended or written to be used and cannot be used for the purpose of avoiding U.S. federal, state, or local tax penalties. Tax laws are complicated and subject to change. Tax results may depend on each taxpayer’s individual set of facts and circumstances. Clients should rely on their own independent advisors as to any tax, accounting, or legal statements made herein.

Annuities are long-term, tax-deferred vehicles designed for retirement and are insurance contracts. Variable annuities and registered index-linked annuities involve investment risks and may lose value. Earnings are taxable as ordinary income when distributed. Individuals may be subject to a 10% additional tax for withdrawals before age 59½ unless an exception to the tax is met.


Annuities are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and in New York, by Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable annuities are distributed by Jackson National Life Distributors LLC, member FINRA. Products and features may be limited by state availability, and/or your selling firm's policies and regulatory requirements (including standard of conduct rules). Contact Jackson for more information.

Sarano Kelley and The Kelley Group are not affiliated with Jackson National Life Distributors LLC.