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Jackson's Gender and Retirement Deep Dive


Wednesday, May 14, 2025
12:00 p.m. CT / 1:00 p.m. ET

Women are expected to control over 60% of the world’s assets by the year 2030.*

The growing increase in women's wealth presents a significant opportunity for wealth managers who invest time in understanding and addressing their distinct financial priorities.

In this webinar, we present the latest findings from Jackson's Gender and Retirement Deep Dive, the first study in our proprietary thought leadership series on emotionally intelligent retirement planning.

Join us as we explore the motivations, behaviors, and attitudes shaping the financial realities of women today. We’ll also share approaches for financial professionals to effectively support their female clients while driving success and growth within their own practice.

You'll learn:

  • 6 critical components influencing women’s engagement with financial planning and money management
  • How to connect with, educate, and foster deeper, more impactful relationships with female clients
  • Ways to create personalized strategies that address female investors' specific financial needs and objectives

*April Rudin, "Women run the world: How to tap into the rising power of women's wealth," November 12, 2024.

This webinar is for financial professionals only.


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Tracy Rokas, Ph.D.

Director, Customer Research, Distribution Marketing • Jackson National Life Distributors LLC


Tracy Rokas has over 20 years of research experience in a variety of industries studying attitudes and behaviors that influence consumer experience and societal trends. She has a Ph.D. in Social Anthropology from the University of Edinburgh in Scotland and has served as faculty at Vanderbilt University and Belmont University in Nashville, TN.

Throughout her career, Tracy has specialized in both qualitative and quantitative research methods and has focused on delivering deeper insights that come from an understanding of overall trends in conjunction with patterns found in individual experience.

In her current role as director of customer research, she leads numerous studies that contribute to Jackson’s ongoing commitment to providing clarity in retirement planning.


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Lisa Greenwald

Chief Executive Officer • Greenwald Research


Lisa Greenwald has worked in the financial services and insurance industry for her entire career. She has over 20 years of experience in financial services and research consulting.

Her work focuses on retirement, life, and annuities as well as workplace wellness and financial protection. Lisa conducts qualitative and quantitative research with B2B audiences–employers, brokers, advisors–and B2C audiences–employees, policyholders, women, and Millennials.

A long-time advocate of the convergence of health and wealth, Lisa leads well-established trend studies, including the Retirement Confidence Survey, with partner EBRI. As CEO at Greenwald, she spearheads the firm’s strategic planning, oversees operations and marketing strategy, and leads key research studies.


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Salih Besirevic

Regional Vice President • Jackson National Life Distributors LLC


Since joining Jackson in 2008, Salih has enjoyed sharing his knowledge of financial products and industry trends with his financial professionals as they partner together in developing effective and customizable investment strategies for their clients. One of the most rewarding aspects of his job is in building deep and meaningful relationships with his financial professionals as he helps them identify new prospects and areas of growth.

During his tenure with Jackson, he has worked with financial professionals in the independent channel in various territories including Central and Southern California, and, most recently, Philadelphia, Delaware, Eastern Maryland, and New Jersey.

A graduate of the Scheller College of Business at Georgia Tech, Salih earned his degree in finance. He has also applied his expertise as an elected member of the Leaders Council, served as its Chairman, and earned the Wholesaler of the Year award multiple times. He holds FINRA Series 6 and 63 registrations.


Jackson, its distributors, and their respective representatives do not provide tax, accounting, or legal advice. Any tax statements contained herein were not intended or written to be used and cannot be used for the purpose of avoiding U.S. federal, state, or local tax penalties. Tax laws are complicated and subject to change. Tax results may depend on each taxpayer’s individual set of facts and circumstances. Clients should rely on their own independent advisors as to any tax, accounting, or legal statements made herein.

Annuities are long-term, tax-deferred vehicles designed for retirement and are insurance contracts. Variable annuities and registered index-linked annuities involve investment risks and may lose value. Earnings are taxable as ordinary income when distributed. Individuals may be subject to a 10% additional tax for withdrawals before age 59½ unless an exception to the tax is met.


Annuities are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and in New York, by Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable annuities are distributed by Jackson National Life Distributors LLC, member FINRA. Products and features may be limited by state availability, and/or your selling firm's policies and regulatory requirements (including standard of conduct rules). Contact Jackson for more information.

Lisa Greenwald and Greenwald Research are not affiliated with Jackson National Life Distributors LLC.